Archive for Marketing and Promotion

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My company was selected for a major rebranding project of the Eureka Redevelopment Agency in Eureka, CA. The scope of the project included designing a new logo and writing and designing new marketing/program materials and their website.

My copywriting skills were utilized to create an informational brochure to promote the Agency’s Facade Grant Program targeted at downtown small businesses. To see the brochure in its entirety, click here.

Website Copy for
Eureka Redevelopment Agency:

Facade Grant Program


An attractive, clean environment is essential for a thriving business district. Eureka’s “Old Town” is once again alive with unique shops, friendly local merchants and year-round events. The Facade Grant program is available to ensure that our storefronts and historic structures are restored and properly maintained in the downtown shopping districts.

Revitalizing Eureka – one building at a time

Implemented in conjunction with Eureka Main Street, the Facade Grant program helps commercial property owners and business tenants in targeted downtown areas to improve the exterior of their buildings. The program helps to improve storefronts and offices, revitalizes neighborhood commercial areas, eliminates blight and enhances the livability of surrounding neighborhoods.

Eligible improvements include:

  • Facade renovation
  • Sign renovation, replacement and repainting
  • Exterior wall repair and painting
  • Window replacement or modification
  • Door replacement
  • Handicap accessibility modifications
  • Planter box installation and permanent landscaping (specifications and maintenance agreement required)
  • Decorative lighting
  • Other improvements that will increase the attractiveness of the building

Buildings must have at least one wall facing the main street. Vacant buildings are eligible if there is a contracted, incoming tenant. Business tenants may apply if the building owner agrees to the repayment clause of the program.

Does your project have impact?

If you would like to apply for a Facade Grant, here are a few things to keep in mind …

Grants will be judged and awarded according to:

  • Impact for the dollars invested
  • Affect of the project on the neighborhood
  • Enhancement of the historic character of the building or neighborhood
  • Physical protection of a deteriorating building

Applicants with approved projects can receive up to 50% of the cost of eligible improvements, with a maximum grant of $7,500. Bonus grants are available for appropriate and tasteful signage, historic restoration and more. The final award amount is an amount agreed upon by the Eureka Redevelopment Agency and Eureka Main Street.

Beautify your building today!
There are no application fees, but fees for the City of Eureka design review process and other permits may apply. Simply contact Eureka Main Street for an application, and submit your design concept to them.

The Review Committee will provide a decision about your project and/or potential grant amount. Throughout the project you’ll keep associated project receipts, which will be submitted to Main Street at the conclusion of the project. Finally, Eureka Main Street will submit your receipts to the Redevelopment Agency for reimbursement to the building owner.
Please contact Eureka Main Street for more details about revitalizing your building:

Eureka Main Street Program
525 Second Street, Suite 105
Eureka, CA 95501
Tel: 707-442-9054
Fax: 707-442-9054
www.eurekamainstreet.com

Consider upgrading your account to remove ads from your site and access enhanced blog features!

My company was selected for a major rebranding project of the Eureka Redevelopment Agency in Eureka, CA. The scope of the project included designing a new logo and writing and designing new marketing/program materials and their website.

My copywriting skills were utilized to create an informational brochure to promote the Agency’s Owner Participation Program targeted at small businesses.

Website Copy for Eureka Redevelopment Agency

Owner Participation Program


The Eureka Redevelopment Agency plays a major role in facilitating the expansion of local businesses by working with local entrepreneurs as a gap financing lender.

Our Owner Participation agreement program leverages public funds to assist with a variety of small business needs, while improving commercial buildings and public facilities.

Assisting businesses through gap financing

Starting a business is the easy part – making it flourish is where the real work lies. The Owner Participation agreement assists businesses with commercial or industrial/manufacturing projects through gap financing. “Gap financing” means that once a business has exhausted all other debt financing methods that will allow it to move forward with a project, the Agency can fill in the gap needed for completion. This allows us to leverage limited government money against private and commercial lending sources.

Businesses helped by the Owner Participation agreement range from “Mom and Pop” retail shops and high tech enterprises, to commercial real estate owners with industrial manufacturing projects.

Scope of assistance

Projects addressed through this program include rehabilitation of existing structures, capital equipment and off-site improvements (if the off-site improvements are to be owned by the City/Agency upon completion, such as public parking lots, sewer/water lines, street improvements, etc.).

Contact us today to find out if your project fits within the program guidelines.

If a project is approved and funds are available, the Eureka Redevelopment Agency may reimburse the developer for project costs – from 10 to 20% of the increase in assessed value upon completion – in the form of a 15 year low interest loan at 3% per annum.

For example:

  • Current assessed value of a property is $150,000
  • Projected assessment upon completion is $300,000 (increase of $150,000)
  • Max. loan amount = $30,000 ($150,000 x .20)

Please contact the Redevelopment Agency staff to learn more about this program.

My company was selected for a major rebranding project of the Eureka Redevelopment Agency in Eureka, CA. The scope of the project included designing a new logo and writing and designing new marketing/program materials and their website.

My copywriting skills were utilized to create an informational brochure to promote the Agency’s Foreign Trade Zone targeted at small businesses.

Website Copy for
Eureka Redevelopment Agency:
Foreign Trade Zone


Businesses within a U.S. designated Foreign Trade Zone can avoid customs duties on qualifying imported materials. Benefits ranging from inverted tariffs for manufacturers and duty deferral for high volume importers are also available.

Eureka’s Foreign Trade Zone

Our region is part of an elite class of manufacturing and industrial areas located throughout the United States. Within our boundaries we hold various U.S. designated “Foreign Trade Zones.” These are areas that are physically within the U.S., but considered outside of U.S. Customs jurisdiction.

In many circumstances, businesses located within a Foreign Trade Zone can save money by avoiding payment of customs duties on imported material. The Eureka Redevelopment Agency partners with the Port of Humboldt Bay to create cost-benefit analyses for businesses, to illuminate how they can apply all of the different Foreign Trade Zone benefits available.

To qualify, manufacturers and distribution businesses need to be located in one of the four designated sites in and around Eureka. Boundaries, however, are somewhat flexible and can be modified for specific projects.

Manufacturers enjoy inverted tariffs

The Eureka Redevelopment Agency’s Foreign Trade Zone program helps manufacturers reduce tariff exposures.

For example, if the manufacturer is producing a final product, which, if imported, would be subject to a lower duty rate than the rate(s) currently being paid on the imported components, then the imported component rates can be reduced to the final product rate, upon making entry of the final product from the zone into the U.S. If other components are assessed rates lower than that of the final product, the importer has the option of fixing those rates at their lower levels.

High-volume importers can defer duties payments

Duties payments can be deferred almost up to the time of actual sale. If a distribution facility within a Foreign Trade Zone is importing in large quantities, holding inventory for long periods of time, or is facing high duty rates, that facility can improve its cash-flow, by deferring payment of duties until the time finished goods leave the zone – much closer to the time of actual sale.

Our staff will assist you in navigating the Foreign Trade Zone business processes and application procedures. Contact us today to find out how your business can benefit.

My company was selected for a major rebranding project of the Eureka Redevelopment Agency in Eureka, CA. The scope of the project included designing a new logo and writing and designing new marketing/program materials and their website.

My copywriting skills were utilized to create an informational brochure to promote the Agency’s Seismic Retrofit Program targeted at small businesses. To see the brochure in its entirety, click here for the PDF.

The Eureka Redevelopment Agency
Seismic Retrofit Program


erda9seismic-fpoFounded in 1856, Eureka dates back to California’s historic gold rush days, when magnificent buildings were constructed in our downtown areas. Many are still standing, but unreinforced-masonry buildings do not meet current seismic safety standards, and retrofit is often cost-prohibitive. We strive to preserve our architectural heritage, while ensuring public safety, through our Seismic Upgrade loan program.

Architectural Preservation Through Seismic Upgrades
Eurekans understand that we must preserve our architectural treasures from yesteryear. The Seismic Upgrade loan program does just that by helping property owners bring their unreinforced masonry buildings up to current safety standards.

A property owner holding title to a City-designated “high hazard” structure within a targeted redevelopment area may be eligible to receive a Seismic Upgrade loan. This loan program provides gap financing necessary to complete the retrofit project.

If funds are available and the project is approved, developers can be reimbursed for up to 50% of the cost to retrofit their seismically challenged structure. The maximum amount granted from this loan program is $100,000. All requests are subject to availability of funds and approval by the Redevelopment Advisory Board Council.

Assistance with High-Hazard Retrofits
Seismic Upgrade loan requests will be considered if the proposed development:

  • Is a rehabilitation of an existing unreinforced masonry structure, identified by the City of Eureka Building Department as a “high hazard” building
  • Is located within the Redevelopment Project Area
  • Has a demonstrated financial gap in the funding necessary to successfully complete the project

There are no program application fees, but other fees for permits required for the development will be the responsibility of the developer.

Terms and Conditions
Seismic Upgrade loan terms are for up to two years, and interest is 3% per annum. If the property changes title during the term of the loan, both principal and accumulated interest will become due and payable to the Agency.

Many of Eureka’s historic buildings have been rejuvenated through this program. Contact us today to learn more about the Seismic Upgrade loan program and how your building may qualify

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